Change – Are you preparing for it
Change is the only constant thing is well known to all of us. But are we always able to look at the way in which its affecting us. Because if we cannot foresee change then we might just perish in the change. Music industry could not foresee the change named Internet and lost out to piracy of music on Internet. Camera company could not see the change that the Mobile companies would sell more camera (in built in phone) then themselves. Watch is another of the example of a product losing out because of innovation in another industry.
Watching the change in just you own industry is simply not enough in today’s world. You never know when and how an innovation in another industry will effect you own industry. and if you are not flexible enough then you will be the breakfast of that new innovation. Today companies are more and more open to venture out in new area’s.
Google which was primarily a search Engine now has ventured into mail, Maps, Smartphone, operating system, free web services, programming language and so many other things. Apple which was mostly focused on computers today has a bigger focus on music player IPOD, smart phones iPhone, selling music iTunes, Selling advertisement iAd etc…
Microsoft the makers of most used operating system have already ventured into Gaming, Music Player, smart phones, search engine, web portals, touch based device (Microsoft surface) etc.
All the major player are looking at new ways and areas to move to. today’s competitor are not the only people to at when making a vision for tomorrow. because you never know who will be your real competitor tomorrow. Foreseeing the future is not easy, But this is not a luxury anymore, its more of a necessity if we want to foresee a future.
In the world of technology this keep changing every other year. Many of the top most sought after jobs in 2010 did not exists in 2004 like. New services grow at a rate never heard of before. Facebook launched about 6 years back has already beaten Google and Yahoo for the number of unique user. Twitter which started with free service has reached a 50 million posts every day in no time. New products are hyped and sold on the first day to extreme. iPad was sold 300,000 units on the first day, even before any once had actually touched and checked it out.
The amount of data available to everyone to every one through different medium is so huge that today’s requirement is not about finding the data but about finding the right on required data and ignore others. business models have also changed in a big way. People are trying to venture in making application on new platform like iphone and Aneroid. More and more service based, social networking based sites are coming out daily. Advertisement on the web is becoming more and more mature in becoming a standard revenue model.